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MCS Automotive GmbH
Waldweg 26
38442 Wolfsburg
Fon: +49 5362 949010
Fax: +49 5362 949009
E-Mail: info@mcsautomotive.com
Market
Automotive
and the most important challenges…
At present, the automobile industry is being characterized by a strong structural change, which involves great challenges, but also great chances. The changing complex market environment demands
- recognition of growth segments and markets in good time,
- optimising value-added strategies and
- developing new, innovative development potentials
in order to be positioned for tomorrow’s competition in a flexible and future oriented way.
New automotive markets are increasingly gaining in importance. China is the world’s largest market for new cars, with sales simultaneously stagnating on the traditional, established markets.
New framework conditions, such as for example social acceptance of automobiles, are changing and demand an adaptation of the automotive industry in dimensions unknown up to now.
This also includes the continuous rise of fossil energy prices to be expected and the implementation of ambitious climate policy requirements for the road traffic sector. These developments demand new innovation approaches, leading to a diversification of propulsion concepts with highly efficient and alternative powertrains and at the same time resulting in completely new mobility concepts.
At the same time, subjects such as sustainable growth, cost optimisations, building up new business fields and long-term strategic alignment are an integral part of such a reorientation.
In the long term, therefore, it is imperative to concentrate on the following focal points, which, however, have to be adapted to the market requirements in question:
- development of growth markets, recognition of chances at an early stage and making sensible use of them
- reducing excess capacities, with simultaneous adaptation in growth markets
- cost-leadership through continuous improvements of productivity and flexible equipment in manufacturing
- optimisation, i.e. reduction of the number of vehicle platforms with a simultaneous expansion of the product portfolio
- making use of and extending IT interlinking, vehicle-to-vehicle and vehicle-to-infrastructure communications
- compensating higher costs of new drive concepts by saving costs in the entire value chain
- strategic involvement of suppliers, establishment of production capacities on site
- logistics as a central element of overall concept design
- diversification within the framework of the model portfolio on offer, the drive concepts used and the materials used
- development of new mobility concepts, from a pure product provider to an extensive service provider.
Automotive Manufacturers
Competition only from Japan?
Certainly not! Korea, China, India, ... This competitive pressure permanently forces German companies to revise and optimise their processes and systems with a view to new challenges. In addition, there are the requirements for additional personnel capacities as product life cycles are permanently being curtailed. But at the same time, the enormous cost and rationalisation pressure means permanent optimisation of human resource allocations. The consequences are repeated short-term requirements for experienced managers and specialists.
Automotive Suppliers
Cost pressure with maximum quality
The suppliers have to accompany the changes in the manufacturers' processes and systems under even greater competitive pressure - they permanently have to reduce costs and/or increase performance. However, they only have limited access to the resources necessary in order to produce and implement the corresponding concepts. This is why consultants with good contacts to the OEM are particularly being looked for, as they have the necessary knowledge of the processes in both directions of the supply chain and can also take on a mediating role between the supplier and the OEM if needed.
Logistic service Companies
Complex sequences and IT
In most cases the close connection between manufacturers and suppliers is provided by logistic service companies. For this, a close interconnection of information technology amongst manufacturers, suppliers and logistic service companies is required, presupposing specific know-how and experience. The internal logistic processes within the manufacturers themselves have also gained in complexity. Supply of production parts, the distribution of spare parts and new vehicles have to be organised on a world-wide basis. This results in the requirement for increasingly higher demanding IT support for the external logistic service providers.
Automotive Sales
Challenges which change every day
Customer inquiries on financing, leasing and part exchange of old vehicles, returns and assessment of leasing returns and purchasing of second-hand cars are the objects of everyday work. Control of the internal value-added chain is an integral part and a building block for sustainable success. This results in more complex business processes, which also demand a highly capable information technology. This can increasingly only be planned, implemented and introduced with experienced consultants and specialists.
News
MCS unterstützt Saudi Arabien beim Aufbau eines Automotive Clusters.
Aus einer Vielzahl von internationalen Firmen wurde die MCS Automotive GmbH ausgewählt den Aufbau eine Automotive Clusters in Saudi Arabien zu begleiten.
[ mehr...]
MCS Automotive GmbH in Saudi Arabia, Prof. Dr. Werner Ullmann und Prof. Dr. Dr.h.c. Rudolf Menne adopt for DMAN (Deutsche Management Akademie Niedersachsen) Management Training for Saudi Arabian Engineers. [ mehr...]
More and more managers in interim staffing
According to a survey of experts, the umbrella association of German Interim Management (DDIM) based in Münster expects a considerable growth in the interim management branch [ mehr...]
"Komplexitätsmanagement in der Beschaffung – Portfolios für das Lieferantenmanagement in der projektorientierten Industrie"
Unter diese Überschrift haben unser Partner Prof. Dr. Werner Ullmann und Herr Roman Siejek ihren Beitrag zum 6. Wissenschaftliches Symposium "Supply Management" am 5.-6. März 2013 in Würzburg gestellt. [ mehr...]
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